- Forty traders at Billingsgate Market, in London, are taking part in a sustainable deliveries pilot – a partnership between the City of London Corporation, DHL Supply Chain and Ford Pro
- To date, the pilot has resulted in an estimated 37 per cent reduction in CO2 emissions from deliveries with 949 fewer vehicle journeys on central London’s congested roads, helping reduce air pollution
- Traders at the historic fish market save time and money by pooling deliveries using a shared fleet of Ford Pro connected vehicles, including an all-electric Ford E-Transit
The City of London Corporation, DHL Supply Chain and Ford Pro are conducting a sustainable delivery trial at London’s historic Billingsgate Market to explore ways to reduce traffic, improve air quality and offer a better customer experience.
Launched in March and continuing until August, 40 traders at Billingsgate are taking part in the trial, which focusses on deliveries from the market to commercial customers in the capital, including some of London’s most prestigious establishments.
Many traders rely on vans to make these deliveries, but for much of the day these vans are not in use. The City Corporation identified the opportunity to consolidate some of those trips, which avoids duplicating journeys and requires fewer vans.
Funded by the City Corporation, which owns and manages Billingsgate Market, the trial is being run using DHL Supply Chain and Ford Pro vehicles, software and servicing support. 1
The 18-week collaboration has revealed significant opportunities to benefit both business and the environment. There has been an estimated 37 per cent reduction in CO2 emissions compared with business as usual, 2 with 949 fewer vehicle journeys on central London’s congested roads resulting in 23,961 fewer kilometres driven overall. This has also supported reduced costs and improved efficiencies for participating businesses.
This trial is part of the City Corporation’s aim to reduce the environmental impact of its wholesale markets through innovation, including the planned relocation of Billingsgate, Smithfield and New Spitalfields markets to Dagenham Dock. An electric vehicle charging point has been installed in the market car park.
Billingsgate traders’ case studies
Youssef Archi is director of Ish Seafood. The stall has been trading in Billingsgate since 2015 and supplies fishmongers in and around London. The business used to run its deliveries using two vans.
“The delivery service is now getting better and better, so we’re not using our vans anymore. Before, every time we got a new customer we needed a new van, which was just more headache for us. Now, we can just focus on getting more customers.”
Mark Button is managing director of Barney’s Billingsgate Ltd., a jellied eel and shellfish wholesaler that has been trading for 60 years at Billingsgate. The stall’s main customers are restaurants and shops, fishmongers and homes in and around London.
The pilot has helped to attract new customers.
“I don’t usually take on new customers that aren’t on my existing routes. Now, I can send the parcels via the delivery service and they arrive the same day. It’s cheaper than customers coming here and cheaper than me doing it. It can only be better for the environment that we use fewer vans. I would use a multi-drop-off service.”
Jeff Steadman is director of Chamberlain & Thelwell Ltd. The company has been supplying hotels and restaurants in and around London since 1981. Steadman runs his own fleet of vans, sometimes delivering fish two or three times a day to the same customers.
“With the markets moving forwards, London’s moving forward. Many major cities are going greener by 2030 and electric is coming into play. To have a dedicated service is a very good thing for the market. Customers will be very interested when we go fully green with electric vehicles. Everybody needs to reduce their carbon footprint.”
Chris Hayward, Policy Chairman at the City of London Corporation, said:
“Our historic wholesale markets have been serving Londoners for hundreds of years. But to face up to the climate challenge, we cannot continue with business as usual.
“This pilot has proved that using different modes of delivery not only reduces emissions and traffic, but can also offer a better service to both our market traders and their customers.
“Our Markets Co-location Programme – which is set to co-locate Billingsgate, Smithfield and New Spitalfields at Dagenham Dock – offers many more opportunities for innovation in low-carbon transport and for greatly reducing the number of road journeys to and from the markets.”
Tutu Akinkoye, GoGreen Lead for DHL Supply Chain UK and Ireland, said:
“We’re delighted with the results of the trial, which support our approach to not only ‘burn clean’ through the use of sustainable alternative fuels and drivetrains, but ‘burn less’ by reducing the energy and fuel consumption of our operations.
“We’re equally delighted with our engagement with the traders and partners, and the future direction that this strategic project offers customers of London’s wholesale markets – the wide choice of goods, the range of delivery options, and the more sustainable way in which products will reach the restaurants, wholesalers and consumers in and around the London area.
“Most exciting of all is the solution is replicable in other cities facing similar challenges, both in the UK and globally.”
Hans Schep, general manager, Ford Pro, Europe, said:
“Bringing our expertise to bear alongside that of City of London and DHL Supply Chain has clearly shown how Ford Pro’s software-driven, sustainable solutions are solving problems for our customers – in this case helping the historic fish market combine its deliveries for greater efficiency and to help reduce congestion.
“Ford Pro makes it easy for businesses to boost their productivity while operating more sustainably as we support their transition towards an electrified future.”
The seven refrigerated Ford Pro vehicles, including an all-electric Ford E‑Transit, 3 are equipped with sensors that feed real-time data into Ford Pro Telematics 4 and the FORDLiive 5 connected uptime system to support fleet managers as they monitor the efficiency, condition and health of the vehicles.
This connected vehicle data helps Ford Fleet Management monitor and manage remaining oil life, AdBlue levels and tyre pressures to reduce the likelihood of unscheduled downtime. Fleet managers are also alerted to punctures or windscreen damage and can schedule required servicing and repairs around operating hours to minimise the impact on deliveries.
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1 Ford Pro is Ford Motor Company’s industry-leading global business focused on accelerating productivity and sustainability for commercial customers with a trusted platform of connected vehicles, software and services. In 2021, Ford was the number one commercial vehicle brand across Europe for the seventh consecutive year (Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland and Turkey). For more information on Ford Pro, please visit: www.ford.co.uk/commercial-vehicles/discover/innovation/about-fordpro.
2 According to DHL Supply Chain analysis of data from diesel-powered variants recorded over a 14-week period.
3 In accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP). A range of up to 317 km (intended target value according to WLTP) can be achieved with a fully charged battery – depending on the existing series and battery configuration. The actual range may vary due to various factors (e.g. weather conditions, driving style, route profile, vehicle condition, age and condition of the lithium-ion battery).
4 Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics requires a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
5 Connected vehicle data is only accessed by dealers following contact by the customer and specifically for the purposes of providing advice to customers on vehicle servicing and to enable the dealer to pre-diagnose issues prior the vehicle being presented to the workshop. Availability may depend on market and dealership participation.
Source: Ford, https://media.ford.com/content/fordmedia/feu/en/news/2022/07/28/sustainable-deliveries-from-londons-historic-billingsgate-market.html