MINI Drives Success in 2023 with Sales Growth and Accelerated Electric Vehicle Adoption.

A pivotal aspect of MINI’s success story in 2023 was the remarkable increase in the adoption of Battery Electric Vehicles. 45.261 customers opted to go fully-electric choosing a MINI Cooper SE 3-door or the recently launched limited production run MINI Cooper SE Convertible, the first ever electric convertible.  MINI witnessed a 3.5% rise in the sales of its fully electric models, reaffirming MINI’s commitment to sustainable mobility solutions.

“2023 has been an exceptional year for MINI”, says Stefanie Wurst, Head of MINI. “The accelerated adoption of our fully-electric vehicles underscores our collective dedication to shaping a successful future. With the imminent arrival our all-new MINI Family, we’re excited to continue setting new standards in driving experience while advancing our commitment to more CO2 reduction. The enthusiastic reactions following the world premiere of our new and fully electric MINI Family at IAA Mobility, the MINI Cooper and the MINI Countryman are very promising. “

The all-electric MINI Cooper SE and MINI Cooper E, the all-electric MINI Countryman SE ALL4 and the MINI Countryman E are completely new models and come equipped with cutting-edge technology, thrilling digital customer experience and significantly enhanced range.

The yet-to-be-unveiled new MINI Aceman, a fully-electric compact five-seater crossover, will be launched in two specifications as well.

MINI will launch internal combustion engine variants of its vehicles over the course of 2024 offering its customers the choice of different drivetrain technologies.


MINI Countryman S ALL4 (fuel consumption combined: 7.4 – 6.8 l/100 km according to WLTP; CO2 emissions combined: 169-155 g/km).

MINI Cooper SE (electricity consumption combined: 14.7 – 14.1 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km).


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