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Hybrid Reborn: 2023 Toyota Prius Revealed

All-New Sporty Exterior Styling with Flowing, One-Motion SilhouetteMost fuel-efficient Prius ever with up to Manufacturer-Estimated 57 Combined MPGFifth Gen Hybrid Powertrain with up to...

Toyota starts production of 5th generation hybrid powertrain in Europe

Toyota Motor Europe (TME) has announced the start of production of its 5th generation hybrid powertrains for the new Corolla. The latest Toyota hybrid electric low-emission...

Toyota’s All-New Prius and Prius Prime Make Auto Show Debut in Los Angeles

The hybrid that started it all makes its North American debut and joins Toyota’s stellar array of fuel efficient, performance driven and custom-built vehicles...

A Nod to the Future: Toyota bZ Compact SUV Concept Revealed

Toyota BEV Concept expresses clean/vital design approach coupled with low-impact, sustainable materialsModern interior design enhanced with in-car personal assistantNew concept gives a glimpse of...

Poised for Performance: 2023 Toyota Prius Prime Revealed

All-New Sporty Exterior Styling with Flowing, One-Motion SilhouetteOver 50% Increase in Zero Emission Driving Range from Prior Generation ModelAll New Standard Traffic Jam AssistLegacy...

World premiere for fifth-generation Toyota Prius, 100% Plug-in Hybrid for Europe

An enduring legacy of innovation extends into a fifth generation with the most efficient Prius everEuropean sales will exclusively feature plug-in hybrid electric vehicle...
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